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The overwhelming phenomenon of social media sites such as Facebook Cheap Football Jerseys , MySpace, and LinkedIn has alternately sparked excitement, concern, and controversy among businesses everywhere: excitement about the abundant marketing opportunities these networks provide; concern about the growing lack of image control companies have as a result; and controversy over whether or not today's employees are spending too many of their work hours socializing online, and fewer hours actually working.

Like it or not, social media is here to stay. And some savvy employers are making the most of it with an "if you can't beat 'em Cheap Authentic NFL Jerseys , join 'em" philosophy toward social networking sites, blogs, online videos, and more. Rather than viewing these outlets simply as a threat to employee productivity and company image, these businesses have begun utilizing social media as a helpful (and free) tool for screening potential job candidates, checking up on new hires Cheap Nike NFL Jerseys , and monitoring current employees.

But are these screening techniques legal? Below is a look at both the benefits and liabilities of using social media to monitor prospects and employees.

Social Media as the New Background Check

It's long been suspected that employers use social networks to take a "behind the scenes" peek at job applicants, but just how common is the practice? The answer, according to a recent report by CareerBuilder, is very common: nearly half of employers surveyed said they use sites like Facebook, MySpace, Twitter and LinkedIn to research potential hires. Furthermore Cheap NFL Jerseys , 35% of survey respondents said they decided not to offer a job to a candidate based on the content uncovered in these searches. Among the most frequently-cited reasons for not hiring these prospects were the discovery of provocative photos, references to drinking and drug use, poor online communication skills, and online bad-mouthing of previous employers.

Checking prospective hires via social media has become so commonplace, in fact, that it recently inspired the launch of a new startup company called "Social Intelligence." The company Cheap Jerseys From China , which launched in September 2010, provides a screening and monitoring service that tracks an individual's social media activity on various networks, and then screens it for employer-designated red flags like gang involvement, drug use, and demonstrations of potentially violent behavior. According to Forbes, Social Intelligence "is essentially taking the traditional background checks commonly used by corporate HR moving them online to track social media networks." The company's reports filter out legally sensitive information such as sexual orientation Cheap Jerseys China , race, or religion, and the data is manually reviewed before being distributed to prospective employers. Social Intelligence's CEO Max Drucker says that the service helps companies perform due dilligence with regard to hiring and risk management, while protecting prospective employees from discrimination.

And social media monitoring isn't just limited to job applicants; some companies are using it to check up on current employees as well. Accodring to a 2009 survey from the American Management Association, 52% of U.S. employers have fired employees for email and web violations. Stories are widely circulated about instances when an employee has been disciplined or even terminated for posting negative content about an employer on social media outlets like Facebook and personal blogs. Companies claim these actions provide legal grounds for termination, arguing that such content is damaging to their corporate image and negatively impacts business. Notable examples include the 2009 instances in which employees of fast-food purveyors Domino's and KFC took video and photos of their unsanitary use of the restaurants' food and equipment Cheap Jerseys , posted the material on YouTube and MySpace, and caused an overnight uproar (for which all employees involved were immediately fired). Meanwhile, other employees have been caught red-handed when, after calling in "sick" to miss work, they subsequently (and foolishly) posted online updates and pictures of themselves spending the day at a party or on vacation. For example, acccording to New York's Daily News Wholesale NFL Football Jerseys , more than a dozen Department of Education employees were recently fired for "faking illnesses to take vacations." Among the clues that tipped off coworkers and administrators were vacation photos the offenders had publicly posted on their Facebook profiles.

Staying Aware of the Legal Pitfalls

Though social media can undoubtedly be used to a company's advantage, employers must also be aware of some inherent risks that come with exploring this new terrain. Because social media and the so-called "blogosphere" are relatively uncharted territory for the workplace, the law is currently racing to keep pace with what is and isn't legal when it comes to screening, while large companies are hurrying to develop written employee policies pertaining to social media. The good news is that, for now, much of the judgment about social media falls in favor of employers. A recent report by the Ocala Business Journal attests that checking social media sites and making subsequent hiring or termination decisions about employees and prospective hires is well within a company's legal rights Wholesale Football Jerseys , because an employee could potentially affect an employer's reputation. According to the article, "employers doing background checks [often] ask if it's legal to check social media sites to find out more about potential employees. It is." Employees questioning the validity and legality of these searches are typically told that, although the actions posted online may have been performed off the clock, they still have the capacity to affect a company's reputation. "One major impact of social media is the line between professional and personal lives has blurred," the article says. "Social media is impacting hiring as well as termination." Likewise, Social. Cheap Jerseys China Cheap Jerseys Cheap Jerseys Cheap NBA Jerseys Cheap MLB Jerseys Wholesale Wholesale Retro Soccer Jerseys Cheap Jerseys China Cheap Jerseys From China Cheap Jerseys From China Wholesale Basketball Jerseys Online